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Los Angeles-based Giggles N' Hugs, Inc. (GIGL) is a first-of-its-kind, award-winning family restaurant and play space that combines organic gourmet food with the play elements for children in a 2500-square-foot play space in the middle of the restaurant. The concept is similar to Chuck E. Cheese, but offers a unique healthier, high-end version for health conscious parents and families. Parents eat and relax while the kids have an incredible time playing in the custom-made play area with giant climbers, dragons, castles, pirate ships slides and swings and a multitude of other toys.In addition to nightly shows and concerts, every 30 minutes Giggles N' Hugs provides an activity such as face painting, disco dance parties, karaoke, games, arts and crafts, and much more. Giggles N' Hugs has been voted the No.
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1 family restaurant, No. 1 birthday party place, and the No. 1 indoor play space in all of Los Angeles, and has attracted a star-studded list of customers including Sandra Bullock, Heidi Klum, Jessica Alba, Halle Berry, Jennifer Garner and Ben Affleck, Denis Quaid, Mark Whalberg, Adam Sandler, Dustin Hoffman and many more.Revenue is derived from several sources, including food and beverage sales, beer and wine, birthday parties (40%), admission and membership fees to play, along with retail sales. These revenue-generating locations are also highly sought-after tenants.
The company currently has three locations in the top premier malls around Los Angeles; four of the largest mall owners in the country are giving Giggles N' Hugs up to 75% discounts on rent and providing upward of $700,000 of upfront cash for each location to get Giggles N' Hugs into their malls around the country.Growth and recognition of this caliber are driven by a very powerful management team. Giggles N' Hugs President John Kaufman was the COO at California Pizza Kitchen when the founders had just two locations. Joined by Giggles N' Hugs' CFO Phillip Gay, who at the time was CFO of California Kitchen, Kaufman grew the company from two to more than 100 locations – at which time it was bought by Pepsi Co. Kaufman was recruited as president of Koo Koo Roo Chicken, one of the fastest growing fast-casual concepts on the west coast, while Gay joined Wolfgang Puck Restaurants group as CFO, eventually becoming the CEO.Giggles N' Hugs was founded as a truly 'kid friendly' establishment catered specifically to the size, interests, and nutrition needs of children. Since opening its first Giggles N' Hugs in 2009, the company has received a steady stream of interest from more than 300 interested parties looking to expand the concept – via franchise or master licenses – in the U.S.
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Giggles N Hugs Parties To Go makes all of our amazing party services available for you at the place of your choosing! We can bring the following to you and much more:. Play attendantsServersParty coordinators and cooksParty Decorations such as themes and balloonsTable and chair rentalsBounce housesAmazing food and beveragesExciting entertainmentYour favorite charactersArts ‘n craftsComplete planning services, setup and cleanup!Think of it as a complete Giggles N’ Hugs on wheels.
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Let us handle it all so you don’t have to! If your kid loves Giggles but you prefer the park, just call Giggles Party-To-Go to bring our award-winning food, fun and team members directly to your door!Call (818) 956-4847 to speak to a party planning specialist! Giggles N' Hugs is structured to benefit from multiple revenue drivers that generate attractive store-level profitability opportunities:.
Admission fee for play area accessFood and beveragesBirthday parties and private rentalsChild drop-off serviceBeer and wineBranded in-store and retail outlet merchandising via licensing and merchandising model (potentially frozen food, clothing line, etc)U.S. And international franchisingMarket Opportunity & Expansion GoalsGiggles has been featured in numerous popular media outlets, attesting to the company's growing brand recognition. This press coverage includes New York, People, Bloomberg Business Week, examiner.com, Entrepreneur, The Herald Sun, OK!, US Weekly and more. Further validated by its growing popularity and financial performance, Giggles has defined an expansion strategy inclusive of industry trends.IndustryWhile fast food restaurants offer cheap food in cookie-cutter buildings, theme restaurants offer a good meal along with a unique experience. According to NPD CREST research, kids are eating more healthful food options than ever before, while other studies show that children aged five years or younger are most likely to influence restaurant visits.The average visitor stay at a family entertainment center is 2.5 hours, and they typically visit up to six times per year.Giggles also fills a significant unmet need in the market and addresses the top trends shaping the evolution of the broader restaurant industry. According to a year-end survey by the National Restaurant Association that polled more than 1,000 chefs across the U.S., these trends include locally-sourced meats, seafood, and produce, environmental sustainability, more natural ingredients, less processed foods, and healthier kid's meals.ExpansionLeveraging the above-mentioned and other industry drivers, Giggles and hugs has set forth a nationwide expansion strategy.
The company's interest is shared by large mall operators who have expressed keen interest in rolling out the Giggles concept nationwide.In addition to its California presence, Giggles is exploring longer-term target markets including Seattle, Washington, Vancouver, B.C., San Francisco, California, and the East Coast.